Article of the day for May 20, 2016
The Article of the day for May 20, 2016 is Sesame Workshop.
Sesame Workshop, originally the Children's Television Workshop, is the American non-profit organization behind the production of Sesame Street, now in its 47th consecutive season on the public broadcasting channel PBS. In 1966 Joan Ganz Cooney and Lloyd Morrisett began researching a television show to help children, especially those from low-income families, prepare for school. Sesame Street premiered in 1969. Conney credited "educational advisers, researchers, and television producers ... as equal partners" in the show's success. The early 1980s were a challenging period for the Workshop; the end of government funding, difficulty in finding audiences for their other productions, and a series of bad investments hurt the organization until 1985, when licensing agreements had stabilized revenues. The organization expanded into other areas, including books and music, international co-productions, outreach programs to preschools, and interactive media and new technologies. By 2005, income from international co-productions of the show was $96 million, and by 2008, the Sesame Street Muppets accounted for $15–17 million per year in licensing and merchandising fees.
Sesame Workshop, originally the Children's Television Workshop, is the American non-profit organization behind the production of Sesame Street, now in its 47th consecutive season on the public broadcasting channel PBS. In 1966 Joan Ganz Cooney and Lloyd Morrisett began researching a television show to help children, especially those from low-income families, prepare for school. Sesame Street premiered in 1969. Conney credited "educational advisers, researchers, and television producers ... as equal partners" in the show's success. The early 1980s were a challenging period for the Workshop; the end of government funding, difficulty in finding audiences for their other productions, and a series of bad investments hurt the organization until 1985, when licensing agreements had stabilized revenues. The organization expanded into other areas, including books and music, international co-productions, outreach programs to preschools, and interactive media and new technologies. By 2005, income from international co-productions of the show was $96 million, and by 2008, the Sesame Street Muppets accounted for $15–17 million per year in licensing and merchandising fees.
